The Minnesota Wild

Digital Media, Print Ads, Out-of-Home

For the Wild, the 2013 NHL season meant a new division, new rivalries and a whole new attitude.

The Brief

Minnesota is known for being a “nice” state. In fact, Minnesotans often seem more mild than wild.

This year the state’s NHL team was ready to change that perception with its 2013 campaign, meant to introduce the team’s whole new attitude.

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Billboard / Out-of-Home

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