The Missoni for Target collection was the largest designer collaboration to date - so it needed extra flash and fun.
Over 400 pieces. 6 weeks only. One partnership. The Missoni for Target collection was the largest designer collaboration that Target’s had to date—so it needed more flash and fun than ever before. And that’s exactly what we delivered.
Target.com guests were able to get inspired by watching an interactive shoppable video that we wrote and shot. Scenes would pause, hot spots would appear, and guests would have to click “Next Scene” in order to see what would happen next.
We also created a video to introduce guests to the Missoni family and their tradition of creating Italian high-fashion pieces and highly-inspired looks.
We asked Margherita Missoni to provide some styling tips for Target guests on how they can best create Missoni looks for their homes.
