It’s the most wonderful time of the year to shop. Especially for kids apparel and accessories.
Naturally, November and December are Target’s busiest, and most profitable months. The Kids Apparel & Accessories department wanted to capitalize on all this foot-traffic, and web traffic, to help drive up sales in their category, as well. So we created a digital campaign reminding shoppers that they can get everything they need for the holidays, and for the kids (from toddlers to tweens) at Target.
This campaign was brought to life through rich media placements expanding into a carousel of stylish looks, digital banners and Target.com’s mobile site mobile site. The most exciting part? Creating the first ever Pin-able banner ads, so guests could save their favorite looks on Pinterest, and shop directly from Target.com at their convenience.
