Albertus Swaneopoel was the perfect spokesman for his collaboration with Target, so we put him front and center.
Target’s designer collaboration with world-famous milliner Albertus Swanepoel was an exciting partnership for both parties. However, Albertus was not incredibly well-known outside of the high-end fashion industry, so it was our job to introduce the charming South American and his passion for hat-making to Target guests.
With director Michael Haldane we shot Albertus in his Garment District studio, capturing his story and inspirations.
We also wanted to show guests Albertus’ favorite hats in action, so we created videos to better showcase their quality, dimensions and textures within the online retail experience.
