Principal Financial

Internal Marketing Video

When you're a big financial company preparing to launch an intuitive, easy-to-use mobile app, the first priority is getting your employees excited and onboard.

The Brief

After months of work and anticipation, Principal Financial was getting ready to launch their shiny, new mobile banking app. It was an exciting time with substantial build-up leading to the app launch. The first order of business was to get the internal Principal Financial team excited. Our mission: create an introduction video showing off the app's new features and capabilities that would excite Principal employees.

Principal Financial App Reveal