The Mall of America is known for being fun. But it’s not necessarily known for its high-fashion shopping. We wanted to change that.
Carnival rides. An aquarium. Legoland. Everyone knows the Mall of America is the place for fun. Even the world’s most high-end designers like Michael Kors, Stuart Weitzman and Henri Bendel are drawn to the joy, energy and playfulness of the space. With this campaign, we wanted to remind Minnesota’s most style-savvy shoppers that the Mall of America isn’t just a place to play. It’s a place to seriously shop.
