Smoking kills half of its customers and always needs "replacement smokers" (aka kids). So let's discourage kids from starting.
Clearway MN's campaign, Stop The Start, shined a light on the tobacco industry's business model: our kids. Smoking kills half of its loyal customers, so they are always needing "replacement smokers." And since almost all smokers start by age 18, they know they need to addict them young. The goal is to encourage adults to support programs and laws that discourage kids from starting.
